Boost LPG

Client:
Department of Trade and Industry (DTI).

Aim(s):
To raise awareness amongst consumers of liquid petroleum gas (LPG) as an alternative fuel, with a particular focus on four regional areas where fuel poverty is a key issue. The programme also aimed to increase the number of LPGA Approved Installers.

Results:

• Conversion of over 11,300 cars in the second half of 2004, a doubling of previous market highs.
• The recruitment of an additional 70 approved installers, giving a good geographical coverage across the UK.
• Advertising reach was 8 million, local PR reach was 2.7 million people.
• Daily average of over 500 hits to the website over 12 months of active campaign, with 70% of completed questionnaires indicating active consideration of conversion.

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